Airline tech that streamlines and enhances customer experiences
As technology continues to shape airline commercial operations, one innovation of particular interest is the Offer and Order Management System (OOMS). This system promises to streamline processes, enhance customer experiences, and optimize operations for airlines.
Airline offer and order management systems, based on IATA’s ONE Order standard, aim to solve the limitations of the legacy PSS. The offer management system allows airlines to build packages that include both flight and non-air products and services, such as lodging, restaurant reservations and even event tickets, and offer them to customers in their preferred channel. These offers, once purchased, turn into orders that are then distributed by an order management system, using one order number across all partners, including non-air partners.
Benefits of offer and order systems to airlines
There are operational, commercial, and customer benefits to moving to an offer and order management system to build a modern retailing ecosystem.
Tailored Customer Experiences
The core benefit of the offer and order system is its ability to provide tailored passenger travel experiences. An OOMS that leverages advanced data analytics and passenger profiling allows airlines to create personalized offers that cater to individual preferences, from seat selection to in-flight amenities to even non-air products such as lodging and experiences, to deliver a more customized package for each traveler.
Dynamic Pricing and Revenue Optimization
Airlines that utilize dynamic pricing can combine these sophisticated pricing strategies with their offer and order system to analyze demand patterns, market trends, and historical data and adjust prices in real time, maximizing revenue and ensuring competitive fares.
Adaptability to Market Changes
While airlines are susceptible to rapid market shifts, offer and order management allows carriers to continuously monitor market conditions, consumer behavior, and regulatory changes, helping them to adjust offerings and strategies in real time to remain flexible and responsive.
Offer and order management systems also streamline internal processes for airlines, providing a centralized platform for reservation management, inventory tracking, and accounting. Automation of routine tasks reduces errors, minimizes manual input, and allows airlines to focus on more complex pricing and strategic decisions while enhancing operational efficiency.
Enhanced Ancillary Revenue Opportunities
Ancillary revenue is also boosted by airlines utilizing offer and order, allowing carriers to present passengers with targeted and relevant add-on options at the point of sale, and even up to the time of flight, and seamlessly integrate them into the booking process. This not only benefits the airline’s bottom line but also enhances the overall value proposition for customers.
Improved Customer Loyalty
That value proposition can foster customer loyalty, as passengers who feel an airline understands and caters to their total travel experience are more likely to become repeat customers. Offer and order management systems combine tailored offerings, transparent pricing, and user-friendly booking and management processes to nurture a positive relationship between the airline and its passengers.
New offer and order management systems allow airlines to be modern retailers – offering elevated travel and seamless purchasing for the entire experience. Travelers view the right packages, in the channel of their choice, at the right time. Airlines can go to market with new products, partners, and packages in a matter of minutes or days, instead of months or years.
The switch to OOMS, for airlines with an existing PSS, requires thorough and exacting transition plans and operational “bridges” so as not to interrupt ongoing operations while installing, testing and launching the new systems. Partners, such as FLYR, with solutions that are compatible with the existing / legacy PSS and accounting systems, as well as with the current technology that airline partners use, will aid in this transition.