Dynamic Offers

Right offer, right customer, right time.

Turn every booking into a higher-value conversion. As the orchestrator, FLYR works with any partner input to deliver smarter, targeted offers travelers want.

Smarter offers, stronger margins

Unlock incremental revenue

AI-driven pricing replaces filed fare ladders, delivering margin-optimized fares and unlocking revenue airlines couldn’t capture before.

Run data-driven experimentation

Run pricing and bundling experiments. As the orchestrator, we blend multiple inputs to reveal strategies that boost conversion and profitability.

Contextualize offers

Match travelers with the right offer. FLYR orchestrates partner inputs — from Sabre IQ at Riyadh Air to others — for seamless booking experiences.

Drive 3% more annual revenue

IATA finds dynamic pricing and tailored offers can add more than 3% annual revenue, proving the measurable value of personalization at scale.

Solutions

Your control center:

The backend that powers smarter offers and better decisions.

KPI clarity at a glance

AI dashboards track behavior, trends, and sales by segment so you know exactly what’s working and what’s not.

Build meaningful segments

Create traveler segments using rules like trip length, group size, or booking patterns to mirror real customer segments.

Adapt to every market

Tailor segment for each route or region, adjusting timing, content, and pricing to match local preferences.

Test, learn, grow

Run live A/B tests on bundles and offers to find what sells best and keep improving.

What travelers see:

The frontend that makes booking feel personal, seamless, and easy.

1. Traveler begins search

A traveler enters trip details like origin, destination, and dates.

2. System personalizes search results

The Offer Engine identifies traveler context, like trip purpose, market, or time of day, and pulls relevant content from the Product Catalog while the Dynamic Pricing Engine calculates optimal pricing.

3. Traveler selects an offer

They see offers built and priced for them, bundled with the right extras. One look and they know which one to book.

The right offer at the right moment

Personalized, bundled offers can increase conversion rates by up to 2.5x compared to generic offers.

(Expedia Group)

Why it works: When packages match a traveler’s context, like budget, dates, and interests, friction and effort is removed, increasing the probability of conversion.

Prices that move with demand

Continuous pricing tied to real-time demand can deliver upwards of 2% more flight revenue and 10-15% ancillary revenue per passenger.

(IATA, McKinsey)

Why it matters: Smooth price adjustments capture additional revenue and avoid drop-off caused by sudden price jumps.

Dynamic Offers, built for a modular world

Works in your environment

Orchestrates seamlessly with your current offer, pricing, and merchandising systems, no matter the vendor.

Mix and match capabilities

Combine Dynamic Offers with any partner inputs — like Sabre IQ at Riyadh Air — for a best-in-class retailing stack.

Architected for tomorrow

Built on IATA Offer & Order principles to evolve with industry standards and scale with your business needs.

The proof is already here

Leading airlines trust FLYR. See how the world’s first 100% Offer & Order-native airline, Riyadh Air, is revolutionizing airline retail with dynamic offers that convert.