JetBlue extends partnership with FLYR, doubling down on AI-driven travel intelligence Arrow

Purple Metaballs
With the acquisition of Pribas, FLYR Labs equips its platform with dynamic offer and order management capabilities, taking a major step towards an end-to-end airline software ecosystem.
The merger will enable airlines to control their distribution strategies by delivering products and services across direct channels.
FLYR and Pribas said their offerings help airlines vault into pricing and retailing practices more common in other industries.
With Pribas joining FLYR, airlines can take advantage of next-generation retailing capabilities to limit the hold of monolithic PSS systems and advance the customer journey and retailing experience.