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AI-Powered Revenue Optimization with Azul Airlines

FLYR enters a commercial partnership with Brazil’s Azul Airlines.

Today’s travel environment is more dynamic than ever before. Customer behavior is less predictable, and airlines have had to move into new markets and provide new services quickly to meet traveler demands.

Forward-thinking airlines are seeking ways to realize more revenue throughout the entire flight lifecycle, uncovering opportunities for optimization beyond fares. This innovative outlook is revolutionizing the industry and bringing more dynamic, personalized offers to today’s modern traveler.

So, how are these airlines achieving their goals? For Azul Airlines, investing in the latest technology and providing the best customer experience is key. Today, the FLYR crew proudly announces our partnership with Azul Airlines to help optimize its revenue management strategy, beginning with fare bundles and ancillary product optimization. The Revenue Operating System® from FLYR uses deep learning, an advanced form of Artificial Intelligence (AI), to provide ultra-accurate pricing, forecasting, and distribution outcomes.

“Equipping the Brazilian airline with comprehensive data management, pricing, and forecasting capabilities, Azul will have the ability to serve up more tailored, real-time offers to their customers.”

We’re incredibly excited to partner with Azul, which has the largest airline network in the country in terms of cities served, with 900 flights per day to more than 150 destinations and 300 direct routes. In working together, we’ll unlock the capabilities required for Azul to rise above the competition and reinvent the airline customer experience.

This partnership is another in a line of recent announcements with other leading airlines, including LOT, Flyr Airlines, and Avianca, all of whom have embraced our next-generation, end-to-end technology stack, bolstered by recent acquisitions of Newshore, pribas, and xCheck to enable revenue optimization across pricing, forecasting, and retailing capabilities.

Together, with Azul Airlines and other partners from across the globe, we are harnessing the power of AI, unlocking competitive performance advantages, boosting profitability, and arguably most importantly, improving the customer experience.


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